OUR STORY
BEARS OF TAHOE™ was born in the mountains, forests, and wild places that define Lake Tahoe.
We make premium outdoor apparel inspired by the landscape, wildlife, and spirit of the Sierra.
But this brand is about more than where we live. It is about protecting what makes Tahoe wild.
Through select products, partnerships, and community initiatives, BEARS OF TAHOE™ supports wildlife education, bear-awareness efforts, rescue programs, and organizations working to protect the animals and natural spaces of the Lake Tahoe region.
The bear is more than our mark. It is a reminder that we share this place with wildlife—and that enjoying Tahoe comes with a responsibility to respect it.
Live wild. Respect wildlife. Protect Tahoe.
Everything we create is rooted in this place and made for people who believe the wild is worth protecting.
BEARS OF TAHOE™
KEEP TAHOE WILD.
